Coach Danford is a Performance Coach, specializing in strength and recovery driven training….view more

Let’s get Started!

"A perfectionist at his craft with the highest degree of professionalism" - Cole "So once again, thank you for helping create the new me" - Lori "Within a very short time, I discovered that he is the kind of trainer who makes you want to work hard" - Karen "Danford is a genuinely kind and caring person who takes his client's overall health very seriously " - Heston

About Me

My passion from performance-based goals in sports as well as my own health limitations influenced me to commit to a career in the fitness industry.

I have over 10 years of experience in the fitness industry and I am consistently educating myself on an annual basis to better the service I provide my clients.

Whether it be aesthetic changes to your body, increasing your overall fitness level or just be a better physical representative of yourself than you were prior, I have the experience and knowledge within my scope of practice to get you results!

Danford’s Credentials
    • Certified Strength & Conditioning Coach | National Strength & Conditioning Association
    • Certified Fascial Stretch Therapist – Level 2 | Stretch to Win
    • Certified Nutrition Coach – Level 2 | Precision Nutrition
    • Bachelor of Arts Degree in Psychology | York University
Danford’s Journey
      • 2004 | Hospitalized for 2 months due to gastrointestinal complications
      • 2005 | After losing 50lbs post-surgery I started weight training
      • 2006 | After gaining all the weight back I was inspired to pursue further knowledge in human physiology and performance
      • 2006 – 2010 | Committed in formal education in field of exercise physiology and health psychology, while working as a personal trainer full-time
      • 2010 – 2012 | Started to invest in continuing education courses, seminars & workshops to build upon my undergraduate baseline
      • 2012 | Proposed to my long time high-school girlfriend while on vacation, got food poisoning and lost 40lbs again, and gained it back again. I now realized there is more to health than just physical strength and body composition
      • 2012 – 2015 | Humbled and motivated by my poor gut health I invested numerous hours into readings, courses & workshops on functional nutrition to better my clients and myself
      • 2015 – 2016 | Started to stray away from my fitness values, in which I found myself skipping workouts, eating poorly & putting my work over my personal & family time. As a result the tail end of 2015 & early 2016 I found myself in the worst physical shape I have ever been in my life.
      • 2016 – 2017 | Hospitalized again for the same gastrointestinal complication I suffered from 12 years ago. This time my recovery was much harder in comparison when I was 17 years old. It took me 3 months to be medically cleared to strength train again. This time I took a more strategic approach and hired my own coach and committed to work with him for at least 12 months. Now in the tail end of 2017 I am stronger, leaner & more mobile than ever!




Performance Coaching

An all inclusive training experience in a 1-on-1 personal or 2-on-1 partner training setting that encompasses the following avenues of health:


Strength In Numbers

Humans are hard wired to form groups when working towards a common goal.


Food For Thought

We are a reflection of our habits, especially when it comes to eating.


Performance Coaching Mentorship

The Performance Coaching Mentorship is for fitness professionals to better their craft. The focus is a “hands on the bar” learning experience balanced with in-class programming modules.


Fill out the form below!

Your Name (required)

Your Email (required)


Your Message